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Meanings of WON 원 (圓)

At Won Diamond, our brand name holds a special meaning. WON (원) is a Korean word that has multiple meanings, including 'circle' - representing the shape of a ring - and 'perfection', 'completion', and 'harmony' (원만) - symbolizing the fulfilment and peace that come with finding your perfect match.

We chose the name WON to celebrate the joy of togetherness between couples, where two become 'won' and embark on a journey of love and harmony. We hope to create timeless and meaningful pieces that capture the essence of this special bond.

My Story

Family Legacy In Fine Jewellery

Growing up in a family business of fine jewellery back in Asia, I learned the value of timeless, high-quality pieces. My passion for helping women own their dream jewellery has led me to create Won Diamond, a business that offers personalised and affordable jewellery experiences.

My Pandemic Engagement Ring Experience

When I got engaged in 2020 during the pandemic, I was not able to go back to Asia to make my ring, so I visited Hatton Garden, the jewellery district in London, for the first time. As I stepped into the bustling streets filled with a sea of shops, I was overwhelmed by the sheer selection and varied price points available. The experience made me realise the importance of having a trusted personal jeweller, which inspired me to start Won Diamond.

Architect Turned GIA Gemologist

As a London-based architect with a passion for design and style, I offer a unique perspective to the world of fine jewellery. At Won Diamond, we celebrate simple yet elegant and timeless designs, and my Diamond Graduate Diploma from the Gemological Institute of America (GIA) ensures that I have the knowledge and expertise to provide professional guidance.

Your Approachable Jeweller, Here in London

This passion for helping women own their dream jewellery has stayed with me, and I turned my lifelong love into a business. My mission is to offer a personalised and affordable experience to all women seeking to celebrate their milestones with fine jewellery that will last a lifetime.

At Won Diamond, we pride ourselves on offering a hands-on, customer-focused, bespoke service. We source all gemstones from reputable dealers at reasonable price points and stay in communication with you throughout the process. Think of us as a friend by your side as we work together to create your dream piece of jewellery.

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Founder of Won Diamond

GIA Diamond Gradudate Gemologist

Kelly Tsoi

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